Colleges and universities have very unique business and communications challenges, and have to survive in a very competitive market. The increasingly fierce competition for student dollars means that you must have a plan and employ the most effective tools at your disposal. Social media is the next battleground.
Social media is an indispensable marketing/communications tool for organizations that want to build their businesses and get to the next level. It has become the primary channel to find, and connect with users/customers, and, far beyond that, it can bring you closer to the customer for more personal interaction, helping you build and extend your relationship over the long term.