Risky Website Redesigns and Tanking Organic Traffic

People buy based on emotion. A redesign can be a sexy idea, sold to you by a creative agency that knows how to wow and amaze. But, it's rarely in your best interests. Sure, sometimes you reach a point where things are so bad that you have to scrap everything and start over...but how do you know how bad is too bad?

Radical website redesigns are modern-day one-night stands for marketers.

The following graphs show what happened to a new client of ours earlier this year when their previous vendor launched their radical redesign.

Tanking Organic Traffic after a Website Redesign: Why Evolutionary Redesigns are Optimal

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