People buy based on emotion. A redesign can be a sexy idea, sold to you by a creative agency that knows how to wow and amaze. But, it's rarely in your best interests. Sure, sometimes you reach a point where things are so bad that you have to scrap everything and start over...but how do you know how bad is too bad?
Radical website redesigns are modern-day one-night stands for marketers.
The following graphs show what happened to a new client of ours earlier this year when their previous vendor launched their radical redesign.
There tends to be an all-or-nothing approach driven into our heads about web redesigns – either you redesign the whole thing, or you don't.