DIO: A Full-picture Digital Revenue Solution

We help people like you drive serious, dramatic growth with our holistic Digital Impact Optimization process. 

It's proven, it works, and we guarantee results.



The Power of Digital Impact Optimization (DIO)

4x conversion rates

Emotionally-focused website experiences convert 3 to 4 times better.

— André Morys, Conversion Expert

126% higher profits

Companies measuring web and marketing performance have 126% profit improvement over competitors.

— McKinsey

50% more revenue

Organizations actively using available web and marketing data have 50% higher revenue growth.

— Dell Global Technology Index

13:1 average ROI

Investments in analytic solutions returned $13.01 for every dollar spent on average.

— Nucleus Research

How We Boost Digital Revenue
Make Ongoing Improvements

1. We stop monetary waste by measuring your digital marketing

DIO: Heatmaps and scrollmaps to see where people are scrolling and clicking


Do you know how people are engaging with your website and landing pages?

We measure what your users actually do, what they see, what they click on, how far they scroll down the page – essentially what's important to them. This important data, along with analytics, shows us how to make your website traffic convert better and work harder for your business.


2. We also detect areas where leads and sales are impacted by watching movies of people trying to use your website

User experience improvement - watching videos of users trying to use your website

10 times out of 10 (you read that right) we find hesitation, friction, and user experience issues and opportunities that are preventing people from contacting you, purchasing a product, downloading a whitepaper – whatever the case may be.

These are recordings of visitors' mouse movements. It can be an incredibly rich source of data.

3. Once we collect enough data, we "split" test improvements to your website, showing how we will drive revenue


A/B Testing Tool

We send a percentage of your web traffic to the original website ("version A"), and another percentage to an improved version ("version B"), then we let the data speak for themselves.

4. We then help you create, track, and automate profitable and competitive SEO and paid advertising campaigns that work better because your site and landing pages are optimized

SEO and keyword competition


PPC keyword suggestions


Don't throw away SEO and advertising dollars on websites and landing pages that aren't optimized.

  • "Irreplaceable Partner for Our Business - The team at Origin Eight (O8) has been instrumental in helping our company elevate our web user experience. From a website redesign, to ongoing customizations to CRO recommendations, we rely on this team to support us in managing a website that meets the various objectives of HelpSystems. Thanks for the hard work and killer guidance! Keep it coming." 

    Leila De la Fuente


    Leila De la Fuente
    Leila De la Fuente
  • "We hit deadlines and came in under budget. Website visits have increased 40% since our launch in December and our conversion rates have tripled!"

    Naomi McDonald

    Technological Leadership Institute, University of Minnesota

    Naomi McDonald
    Naomi McDonald

Request A FREE Strategic Report or Demonstration

We will put together a custom strategic report with DIO opportunities and insights for your website and digital marketing.
The report will demonstrate the process of getting more traffic, sales, leads, user engagement, and a better user experience. If you prefer, we can give a personalized demo with one of our experts.

And extension, if applicable.

Case Study: HelpSystems.com

Using scroll heatmaps we found that users were not scrolling down the homepage of HelpSystems.com. Further down the page were impressive client logos, constituting "social proof" – an important component in increasing trust, engagement, and key business goal attainment. 

Simply moving the client logos further up on the homepage resulted in a 128% improvement in a core revenue driver – product trial downloads – which translates to thousands of dollars per year from a simple adjustment.

This took us a few minutes to spot, then 2 weeks to run a split test, bumping up logos for 50% of the traffic. In just two weeks and a few minutes of our time, they dramatically changed their business.


The results of this experiment are shown below:

A/B testing data showing results of Digital Impact Optimization

Drive Sales and Marketing with Incremental, Evolutionary Improvement

Drive Sales and Marketing with Incremental, Evolutionary Improvement

Redesigning your website every 2 to 3 years is an outdated and risky approach.

Looking for a website redesign?

We're great at doing those, too!

The best way to engage us is to get a report on your old site so that we can collect data and discuss strategy for the new site.

Get Started On Your Redesign >>