The Power of Digital Impact Optimization (DIO)
Emotionally-focused website experiences convert 3 to 4 times better.
— André Morys, Conversion Expert
Companies measuring web and marketing performance have 126% profit improvement over competitors.
Organizations actively using available web and marketing data have 50% higher revenue growth.
— Dell Global Technology Index
Investments in analytic solutions returned $13.01 for every dollar spent on average.
— Nucleus Research
DIO: An Intersection of Three Digital Disciplines
DIO fixes digital marketing funnel leaks while constantly improving the full picture of your website and digital marketing.
It is founded on the principle that knowing is the key to growing.
We employ big, beautiful, strategic ideas backed by split tests, heat maps, and brain-based UX research.
How We Fix Website Revenue Leaks
Make Ongoing Improvements
1. We stop monetary waste by measuring your digital marketing
Do you know how people are engaging with your website and landing pages?
We measure what your users actually do, what they see, what they click on, how far they scroll down the page – essentially what's important to them. This is important data for fixing digital marketing funnel leaks and making your website traffic convert better and work harder for your business.
2. We also detect areas where leads and sales are impacted by watching movies of people trying to use your website
10 times out of 10 (you read that right) we find hesitation, friction, and user experience issues and opportunities with these recordings that are preventing people from contacting you, purchasing a product, downloading a whitepaper – whatever the case may be.
Our goal is to make your website easier to use so that it works harder for you and your business.
These are recordings of visitors' mouse movements. It can be an incredibly rich source of data and helps us detect issues that you would otherwise never catch unless you did formal usability testing on repeat.
3. Once we collect enough data, we "split" test our hypotheses for improvement to show that they will drive revenue
Using split testing tools (A/B testing) where a percentage of your web traffic goes to the original, and another percentage goes to the improved version.
4. We track analytics and demonstrate ROI on all of the improvements we make
Using Google Analytics
Changes consist of small to large changes in design, copy, and layout.
5. Sending traffic to a website or landing page that isn't optimized ultimately wastes money. Once your site is optimized, we help you create, track, and automate profitable SEO and PPC advertising campaigns with competitive and strategic insights
Drive business growth by doing better SEO and PPC, then optimize that traffic to convert .
Request A FREE Strategic Report or Demonstration
We will put together a custom strategic report with DIO opportunities and insights for your website and digital marketing.
The report will demonstrate the process of getting more traffic, sales, leads, user engagement, and a better user experience. If you prefer, we can give a personalized demo with one of our experts.
Case Study: HelpSystems.com
Drive Sales and Marketing with Incremental, Evolutionary Improvement
Redesigning your website every 2 to 3 years is an outdated and risky approach.
Our Approach to Website Redesigns and Digital Marketing Optimization
How We Boost Demand and Help You Grow
We incorporate right-size, right-fit, full-picture digital growth solutions into everything we do.
Looking for a website redesign?
We're great at doing those, too!
The best way to engage us is to get a report on your old site so that we can collect data and discuss strategy for the new site.