Save headaches and communication gaps with one vendor who understands the entire growth process


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We Are Agile, Trusted Partners Who Help Marketers Produce Consistently Better Results

Drive Sales and Marketing with Incremental, Evolutionary Improvement

We help you avoid future website redesigns and other big-ticket marketing investments by assisting you with continuous agile improvement that drives business KPIs.
 

The Origin Eight Approach

We help you sift through digital marketing data and complexity, cut down your time investment, and handle all the technical and design stuff, too.

How We Boost Digital Revenues
and
Incrementally Reimagine Your Digital Marketing

  1. First we measure your digital marketing to gain advanced insights

DIO: Heatmaps and scrollmaps to see where people are scrolling and clicking

 

Do you know how people are engaging with your website, landing pages, and ads?

We measure what your users actually do, what they see, what they click on, how far they scroll down the page – essentially what's important to them. We then apply data science principles, making your traffic convert better and work harder for your business.

User experience improvement - watching videos of users trying to use your website


We also detect leaks in leads and sales by watching movies of your customers trying to use your website.

10 times out of 10 (you read that right) we find hesitation, friction, and user experience issues and opportunities that are preventing people from contacting you, purchasing a product, downloading a whitepaper – whatever the case may be. These are recordings of visitors' mouse movements. It can be an incredibly rich source of data.

  1. We then learn by testing highly strategic improvements to your digital marketing

 

A/B Testing Tool


Best practices and even the most beautiful ideas fail half the time — there is no substitute for data, especially if it proves ROI.

One method, called “split testing”, sends a percentage of your web traffic to the current, original version ("A"), and another percentage to an improved version ("B"). After attaining statistical significance, we can make statements like “we doubled your revenues from X in only 2 weeks” with certainty. Through this process, we make improvements in design, UX, copy, value proposition, persuasiveness, technical implementation, and overall strategy.

  1. We then build out better versions of what you had before while driving better quality traffic, thus multiplying your revenues and ROI

We help you create, track, and automate profitable and competitive SEO and paid advertising campaigns that work better and waste less money because your website, ads, copy, landing pages, and overall strategy are optimized.

SEO and keyword competition

 

PPC keyword suggestions

 

Stop throwing away SEO and advertising dollars on digital marketing that is not optimized.

  • "Irreplaceable Partner for Our Business - The team at Origin Eight (O8) has been instrumental in helping our company elevate our web user experience. From a website redesign, to ongoing customizations to CRO recommendations, we rely on this team to support us in managing a website that meets the various objectives of HelpSystems. Thanks for the hard work and killer guidance! Keep it coming." 

    Leila De la Fuente

    HelpSystems

    Leila De la Fuente
    Leila De la Fuente
  • "We hit deadlines and came in under budget. Website visits have increased 40% since our launch in December and our conversion rates have tripled!"

    Naomi McDonald

    Technological Leadership Institute, University of Minnesota

    Naomi McDonald
    Naomi McDonald

The Power of Digital Impact Optimization (DIO)

4x conversion rates

Emotionally-focused website experiences convert 3 to 4 times better.


— André Morys, Conversion Expert

126% higher profits

Companies measuring web and marketing performance have 126% profit improvement over competitors.

— McKinsey

50% more revenue

Organizations actively using available web and marketing data have 50% higher revenue growth.

— Dell Global Technology Index

13:1 average ROI

Investments in analytic solutions returned $13.01 for every dollar spent on average.


— Nucleus Research

Request A FREE Strategic Report or Demonstration

We will put together a custom strategic report with DIO opportunities and insights for your website and digital marketing.
The report will demonstrate the process of getting more traffic, sales, leads, user engagement, and a better user experience. If you prefer, we can give a personalized demo with one of our experts.

And extension, if applicable.

Case Study: HelpSystems.com

Using scroll heatmaps we found that users were not scrolling down the homepage of HelpSystems.com. Further down the page were impressive client logos, constituting "social proof" – an important component in increasing trust, engagement, and key business goal attainment. 

 

Simply moving the client logos further up on the homepage resulted in a 128% improvement in a core revenue driver – product trial downloads – which translates to thousands of dollars per year from a simple adjustment.

 

This took us a few minutes to spot, then 2 weeks to run a split test, bumping up logos for 50% of the traffic. In just two weeks and a few minutes of our time, they dramatically changed their business.

 

The results of this experiment are shown below:

A/B testing data showing results of Digital Impact Optimization