How We Uplift Your Growth Trajectory

  • Improve Your Search Engine Optimization (SEO) and Site Rankings

    Improve Your Site Rankings and Search Engine Optimization (SEO)

    We help you optimize your content and the technical architecture of your website so that you rank higher in organic search. We also provide strategy to improve your website's "authority" ranking, or links from other quality websites.

  • Make You More Money

    Make You More Money By Influencing People to Act

    What if you could make twice the money from the same amount of web traffic? We draw from neuromarketing, user experience, design and psychology to influence people to act once they arrive on your website. We target valuable user actions called "conversions" that have a link to profitability, such as filling out the contact form, buying a product, subscribing to a newsletter, or clicking a donate button.

  • Outbound Sales Process Implementation and Automation

    Implement and Automate Your Outbound Sales Process

    The often-overlooked part of the growth picture is outbound sales. Your website and its ability to generate and qualify prospects cannot be overlooked. Whether it's enhancing your existing sales process or helping you implement, automate, and optimize your outbound sales process, we have you covered. We also help implement the latest and greatest technologies in lead tracking, analysis and follow-up. 

  • Constantly Improve Your Site's Conversions

    Constantly Improve Your Site's Conversions

    We use a data-driven process, forming and testing hypotheses to optimize your website so that it achieves its intended business impact. We proactively enhance user experience, areas of friction, content and design gaps, and copy that isn't persuasive, based on analytics and other data that we collect.

  • Provide Keyword Recommendations and Content Strategy

    Provide Keyword and Content Strategy

    We provide content and keyword recommendations based on advanced reporting on your competitive keyword universe, helping you optimize your content marketing efforts. We also provide on-page optimization of content, copywriting and editing.

  • Manage Your Search Engine Marketing (SEM)

    Manage Your Search Engine Marketing (SEM)

    Paid advertising is only getting more costly and competitive. Don’t waste money on ads that aren't optimized, or by sending traffic to a site that is not optimized to direct visitors towards valuable goals and activities. We cut the waste on ad dollars by optimizing.

  • Oversee Your Analytics, User Testing and Heat Maps

    Oversee Your Analytics, User Testing and Heat Maps

    Best practices often do not hold up to real-world scenarios; even the most creative ideas and brilliant websites have to be tested against real, live users. We use analytics, A/B and multivariate testing, user testing, heat maps and surveys to take analytics to new levels, giving you measurable results and ROI. 

  • Integrate Marketing Automation and Lead Gen

    Integrate Marketing Automation and Lead Gen

    We help you implement advanced lead generation and marketing automation with providers such as Hubspot so that both your sales and marketing teams have the inbound tools and information they need to bring in new business

  • Evolve Your Site Redesign and User Experience (UX)

    Evolve Your Site Design and User Experience (UX)

    Dramatic, revolutionary redesigns have major costs, both financially and in terms of your team’s time. They can lead to unpredictable results because they are not fully backed by real, live user data. Instead, we can often make incremental, continual or "evolutionary" design and user experience (UX) improvements in order to reduce expenditures of money and time.

Digital Impact Optimization demo

 

 

Digital Impact Optimization (DIO) demo and value points such as:

> We are add-on intelligence for your marketing team.

> We promote small changes that have a big impact, yet also reimagine in a big way when it's the right thing to do.

> Everything we do is tested with real-live user data. We form hypotheses from our knowledge of design, user experience, human psychology and the brain ("neuromarketing").

> We don't throw away things that are already successful about your existing site.

Want a new website that's built for
Digital Impact Optimization?

Request a demo or more information about DIO

And extension, if applicable.

Concepts

  • Copy, layout and design changes can have a major impact on sales, enrollments, donations, contact form fills, newsletter subscriptions, and other valuable activities.
     
  • There is always room for improvement, no matter how well-designed your site is or what your conversion rates are now. We’ve seen conversion rates triple with the work we do.
     
  • You cannot optimize by guessing what your visitors want – you have to test.
     
  • Optimization can change your growth overnight. Increase sales, prospective students, or your donor base.
     
  • We fill knowledge gaps. The knowledge required for this work is much more technical than most marketing teams possess. It is multidisciplinary and rarely found in-house in its entirety.