Digital Impact Optimization™ (DIO)
Constant Improvement for Your Website and Digital Marketing Campaigns
We Help You Constantly Improve Your:
1. Traffic quality (SEO+) which boosts conversion rates over time.
2. Website page layout and content (UX) which makes your website and ads work harder for your business.
3. Digital marketing effectiveness (CRO), which gets you better results with the same amount of traffic.
How We Do It
We follow the Measure, Build, Learn cycle of agile improvement.
First we measure and collect data to gain advanced insights
Do you know how people are engaging with your website, landing pages, and ads?
We measure what your users actually do, what they see, what they click on, how far they scroll down the page – essentially what's important to them. We then use our deep understanding of conversion rate optimization (CRO) to change customer behavior for the better.
We also analyze movies of your customers trying to use your website.
10 times out of 10 (you read that right) we find hesitation, friction, and user experience issues by watching recordings of your visitors' mouse movements. These issues prevent people from contacting you, purchasing a product, downloading a whitepaper – whatever your ROI drivers may be. This can be a powerful supplement and sometimes replacement for usability testing.
We then learn by testing highly strategic improvements
Best practices and even the most beautiful ideas are often suboptimal. Why not test your assumptions and look at data?
One method, called “split testing”, sends a percentage of your web traffic to the original or "control" version (A), and another percentage to an improved version (B). After attaining statistical significance, we can make statements like “we doubled conversions on Marketing Goal X in only 2 weeks” with certainty.
We then build incrementally better versions, drive better quality traffic, and ultimately improve your marketing goals and KPIs
We help you create, track, and automate profitable and competitive SEO and paid advertising campaigns that work better and waste less money because your website, ads, copy, landing pages, and overall strategy are optimized.
Stop throwing away SEO and advertising dollars on digital marketing that is not optimized.
The Power of Digital Impact Optimization (DIO)
Emotionally-focused website experiences convert 3 to 4 times better.
— André Morys, Conversion Expert
Companies measuring web and marketing performance have 126% profit improvement over competitors.
Organizations actively using available web and marketing data have 50% higher revenue growth.
— Dell Global Technology Index
Investments in analytic solutions returned $13.01 for every dollar spent on average.
— Nucleus Research
Request A FREE Strategic Report or Demonstration
We will put together a custom strategic report with DIO opportunities and insights for your website and digital marketing.
The report will demonstrate the process of getting more traffic, sales, leads, user engagement, and a better user experience. If you prefer, we can give a personalized demo with one of our experts.