How We Do It

Our approach is similar to Lean Startup methodology, following the "measure, build, learn" cycle of agile improvement.

  1. First we measure and collect data to gain advanced insights

DIO: Heatmaps and scrollmaps to see where people are scrolling and clicking

 

Do you know how people are engaging with your website, landing pages, and ads?

We measure what your users actually do, what they see, what they click on, how far they scroll down the page – essentially what's important to them. We then apply data science principles, making your traffic convert better and work harder for your business.

User experience improvement - watching videos of users trying to use your website


We also detect leaks in leads and sales by watching movies of your customers trying to use your website.

10 times out of 10 (you read that right) we find hesitation, friction, and user experience issues and opportunities that are preventing people from contacting you, purchasing a product, downloading a whitepaper – whatever the case may be. These are recordings of visitors' mouse movements. It can be an incredibly rich source of data.

  1. We then learn by testing highly strategic improvements

 

A/B Testing Tool


Best practices and even the most beautiful ideas often don't line up with your goals and KPIs.

One method, called “split testing”, sends a percentage of your web traffic to the original or "control" version (A), and another percentage to an improved version (B). After attaining statistical significance, we can make statements like “we doubled conversions on Marketing Goal X in only 2 weeks” with certainty

  1. We then build incrementally better versions, drive better quality traffic, and ultimately improve your marketing goals and KPIs

We help you create, track, and automate profitable and competitive SEO and paid advertising campaigns that work better and waste less money because your website, ads, copy, landing pages, and overall strategy are optimized.

SEO and keyword competition

 

PPC keyword suggestions

 

Stop throwing away SEO and advertising dollars on digital marketing that is not optimized.

The Power of Digital Impact Optimization (DIO)

4x conversion rates

Emotionally-focused website experiences convert 3 to 4 times better.


— André Morys, Conversion Expert

126% higher profits

Companies measuring web and marketing performance have 126% profit improvement over competitors.

— McKinsey

50% more revenue

Organizations actively using available web and marketing data have 50% higher revenue growth.

— Dell Global Technology Index

13:1 average ROI

Investments in analytic solutions returned $13.01 for every dollar spent on average.


— Nucleus Research

Request A FREE Strategic Report or Demonstration

We will put together a custom strategic report with DIO opportunities and insights for your website and digital marketing.
The report will demonstrate the process of getting more traffic, sales, leads, user engagement, and a better user experience. If you prefer, we can give a personalized demo with one of our experts.

And extension, if applicable.
  • "Irreplaceable Partner for Our Business - The team at Origin Eight (O8) has been instrumental in helping our company elevate our web user experience. From a website redesign, to ongoing customizations to CRO recommendations, we rely on this team to support us in managing a website that meets the various objectives of HelpSystems. Thanks for the hard work and killer guidance! Keep it coming." 

    Leila De la Fuente

    HelpSystems

    Leila De la Fuente
    Leila De la Fuente
  • "We hit deadlines and came in under budget. Website visits have increased 40% since our launch in December and our conversion rates have tripled!"

    Naomi McDonald

    Technological Leadership Institute, University of Minnesota

    Naomi McDonald
    Naomi McDonald

Case Study: HelpSystems.com

Using scroll heatmaps we found that users were not scrolling down the homepage of HelpSystems.com. Further down the page were impressive client logos, constituting "social proof" – an important component in increasing trust, engagement, and key business goal attainment. 

 

Simply moving the client logos further up on the homepage resulted in a 128% improvement in a core revenue driver – product trial downloads – which translates to thousands of dollars per year from a simple adjustment.

 

This took us a few minutes to spot, then 2 weeks to run a split test, bumping up logos for 50% of the traffic. In just two weeks and a few minutes of our time, they dramatically changed their business.

 

The results of this experiment are shown below:

A/B testing data showing results of Digital Impact Optimization