Design and implementation are what often define a good website. A truly great website has content that is strategically planned to convey business and brand goals as well as the very structural layouts that guide the design. Content Strategy can make or break your site's success in user engagement, SEO performance, and driving traffic to desired calls to action. It can also provide a framework to unify your messaging, not only across multiple editors on the same website, but across other channels such as social media, sales & marketing collateral, and the numerous other venues where your business may be active in content creation.
Usable web sites, from the perspective of both content administrators and users, is another defining factor of a truly great website. User Experience design brings research and testing to the table, wherein active collaboration happens with client stakeholders and, ideally, users. This strategic step in the design process is essential to ensure an innovative and interactive experience that engages and retains your target audiences, as well as an early alignment by stakeholders on the project's vision.
Our team led multiple facilitation sessions to produce a content strategy foundation; an internal tool which describes the client's motivations and intentions for using their website to achieve business goals.
This practice includes a core strategy statement and a set of guiding principles detailing the approach to the website's content and user experience. With this foundation in hand, we then proceeded to craft wireframes and lay the groundwork for the website's user experience.