An interesting case study for which I did and very quick, high-level heuristic walkthrough. I'm still not quite sure what this company does in its entirety, but I do know they have a good amount of traffic and ad spend that are being wasted. They could be making exponentially-more money from their website if they would invest time in optimization.
In this website analysis I take a look at a used car dealership site, using tools such as an artificial intelligence heatmap and gaze plot, shown below. I'm looking at value proposition, the five second test, navigation, usage of image carousels, and social proof -- all concepts that drive revenues and are in general critical pieces to plugging digital marketing funnel leaks.