Risky Website Redesigns and Tanking Organic Traffic

People buy based on emotion. A redesign can be a sexy idea, sold to you by a creative agency that knows how to wow and amaze. But, it's rarely in your best interests. Sure, sometimes you reach a point where things are so bad that you have to scrap everything and start over...but how do you know how bad is too bad?

Radical website redesigns are modern-day one-night stands for marketers.

The following graphs show what happened to a new client of ours earlier this year when their previous vendor launched their radical redesign.

Tanking Organic Traffic after a Website Redesign: Why Evolutionary Redesigns are Optimal

Lean Thinking Applied to Digital Marketing Agencies: Article #1

The core idea behind lean thinking is maximizing customer value while minimizing waste, or creating more value for customers with fewer resources. It comes from the manufacturing industry in the early 20th century, stemming from Toyota's innovations (who borrowed from Ford's first attempts), but is now applied to many industries worldwide. Check out lean.org for more information.  

Lean Thinking Applied to Digital Marketing Agencies: Article #1

SEO For Drupal

The Drupal platform is designed to be conducive to solid Search Engine Optimization (SEO) “out-of-the-box” and the architecture encourages site builders to implement good SEO practices in their workflows. SEO-friendly naming conventions, correct tagging of content, and focus on accessibility are all built into Drupal core with the goal of helping search engines find and catalog your site. So, with targeted content, a properly coded theme, and installation of SEO boosting modules your site has the potential to rank very well.

Where to start? Fundamental SEO strategy

SEO For Drupal

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