Lean Thinking Applied to Digital Marketing Agencies: Article #1

The core idea behind lean thinking is maximizing customer value while minimizing waste, or creating more value for customers with fewer resources. It comes from the manufacturing industry in the early 20th century, stemming from Toyota's innovations (who borrowed from Ford's first attempts), but is now applied to many industries worldwide. Check out lean.org for more information.  

Lean Thinking Applied to Digital Marketing Agencies: Article #1

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