This client came to us for a one-month trial of our DIO services. Within one month, we increased visits to the "book a consultation" page -- the main way they capture leads -- by 619%, and decreased the homepage bounce rate by 20%!
Using a scrollmap (a kind of heatmap) we found that users were not scrolling down the homepage of HelpSystems.com. Notice the major drop-off in scrolling activity denoted by the fast red-to-blue dropoff on the gradient. Further down the page were impressive client logos, constituting "social proof" – an important component in increasing trust, engagement, and key business goal attainment.