A tale of neglected web properties: tanking SEO, messy code, emergency after emergency

A client with several web properties making hundreds of thousands yearly in ad revenue came to us with a stressed-out CEO and a marketing team that was taking the heat. 

We immediately saw that one of the websites was taking several seconds to even render on the page, due to technical cruft. We saw issues with Accelerated Mobile Pages that Google had detected, and deployed our global team of developers to get the issue resolved within 24 hours. 

During our initial analysis, we found technical SEO issues that have likely been costing this company many thousands of dollars per year, several of which could be quite easily fixed. The website database was causing the slow render speeds, so one of our architects recommended and implemented a fix.

We also found that several of the properties were way behind on security updates, one of the properties had no recent backups and was sitting on a platform (AWS) where hardware and the entire web server can easily fail if redundant setups are not in place, as was the case here. One large web property and a crucial section of their business was in danger of being wiped out with no way to go back.

None of this would have happened if we took a "command and control" approach, and simply took orders and provided traditional "support" -- instead, we were proactive, identified and fixed important issues, and things got quickly better for everyone involved, including crucial things that are often overlooked like security and disaster recovery. 

This company has a great content team, smart digital marketers implementing smart strategies, but lacking oversight from a technical and analytical standpoint had been costing this company a serious amount of traffic and revenue over the last several years, unbeknownst to said stressed-out CEO.

Before being fired from the company, the previous marketer in charge of the web properties was always on edge, always overwhelmed, and was needlessly trying to handle a mountain of data and workload that required more technical acumen and capacity than he had.

We never end up replacing marketers -- they always play important roles at the company. Rather, we allow marketers to focus on their strengths, which in turn multiplies business results

We are now a proactive, ongoing partner with this company, so that everyone can have a less-stressful life and more rewarding jobs, resting assured that we have their backs. SEO, site performance, and traffic are on the upswing, security is in check, and once everything is healthy again, we will get to the fun stuff – optimizing conversions to bring in more revenue.

tanking SEO solutions
Hacking attempt, averted

A hacking attempt averted: "It couldn't happen to *us*!"

One of our software architects detected a hacking attempt on our client's large, global, multi-lingual Drupal website. Our first clue was New Relic performance data that showed slowed site performance. He inspected the website logs and found several hacking attempts

Hackers were, among other things, trying to inject code to break or gain access to the website, sending requests like this to the website:

www.website.com?UNION%20SELECT%20CHAR(45,120,49,45,81,45)

We identified the IPs and countries of origin, and put in place an automatic IP banning mechanism shortly after:

We handled all this without disturbing the marketing team, except for quickly briefing them of what we found and asking for some internal IP addresses to exclude from our IP banning mechanisms.

As our client grows and becomes increasingly risk averse, we are implementing a Web Application Firewall with CloudFlare on top of their hosting architecture at Pantheon to help prevent future malicious traffic and attacks, as well as Argo to greatly increase website speeds for their international customer base. 

 

  • “[...] From the very beginning, the O8 team was very methodical in their approach, providing critical input, listening carefully to our needs and recommending changes that would ultimately benefit the end user. As our company moves forward, we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.”

    David Wargin

    David Wargin
    David Wargin
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    Leila De la Fuente

    Leila De la Fuente
    Leila De la Fuente
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    Chris Scruton, Academic Technology Systems Analyst

    Chris Scruton, Academic Technology Systems Analyst
    Chris Scruton, Academic Technology Systems Analyst
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    Thomas Jonas
  • "Seth Viebrock and his team of developers have been a key asset in the development of our various online assets. I manage 30+ individuals on a variety of web properties. I can safely vouch for the abilities of the Origin Eight team. Their skills have helped us execute our strategic insights as we continue to climb toward new goals."

    Zach Urbina, SR Technology Director

    Zach Urbina, SR Technology Director
    Zach Urbina, SR Technology Director
  • "We couldn't have done what we did without the significant contributions from Origin Eight. You guys were responsive and helpful, and dedicated to the project. You all performed wonderfully."

    Tunde Giwa
  • "The team at Origin Eight has exceeded my expectations throughout every phase of our project. Their talent runs deep, from design and development to project management — they have been a pleasure to work with and put me at ease knowing our site is in such capable hands."

    Sarah Bartlett

    Sarah Bartlett
    Sarah Bartlett