Your web presence is a living, breathing digital experience which ought to drive conversions, provide desirable and findable content, engage visitors, connect with social media efforts, and funnel traffic from marketing and advertising initiatives.
Our specialties include:
- SEO tailored to Drupal & WordPress
- Conversion marketing & optimization
- Marketing automation
- Sales-Marketing Integration
- Social media, social CRM and campaign management
- Ad network design & management
- Copywriting & editing
These services can propel the traffic and user engagement that high-quality brands desire.
Drupal and WordPress SEO Offering
Our Drupal & WordPress SEO offering consists of auditing, reporting, configuration, implementation and ongoing support.
Technical SEO audit & reporting
Our SEO audit highlights components of the site that need attention or could be improved. It also indicates where you are doing well. This process helps break down SEO into manageable elements. You will gain insight and come away with actionable items, which can then be prioritized for implementation.
The audit will consist of the following elements:
- Routine high-level overview
- On-page optimization review
- Content structure and formatting assessment
- Duplicate content search
- Accessibility and indexing
- Site architecture and internal linking
- Technical setup best practice
- Site performance/speed
- Mobile optimizations
- Analytics setup
- SEO module and configuration recommendations for Drupal and WordPress
SEO configuration, implementation and support
- Drupal- and WordPress- specific SEO implementation and configuration
- Support in blocks of hours per week (or as agreed)
- Once the initial report is delivered, we can work through the findings and address issues systematically
- Ongoing reporting and optimization
- Analytics goal-setting, analysis and reporting
- Assess SEO strategies such as content and link-building
- Collaborate with in-house resources or take on content and optimization ourselves
Conversion marketing & optimization
What is the most important goal of your web presence? Often, it's to get users to click on a donate button, fill out a contact form, engage with a chat widget, download a white paper, or buy a product. But, did you know there is both art and science behind what grabs users' attention, what causes them to take action? This is where we specialize.
- Design thinking focused on conversion
- Vision-science computer analysis of designs to simulate what people see during the first few seconds
- User experience analysis for conversion
- Content strategy for conversion
- Conversion test creation and optimization
- Analytics goal tracking and optimization
- Accessibility reporting
- Heatmaps, which give a read on the most attention-grabbing portions of the site
- Reporting and ongoing optimization for highest-value results
Tired of performing repetitive marketing tasks on social media, the web, and email? Let us help you automate by replacing high-touch, repetitive manual processes with automated solutions.
Popular CMS solutions such as Drupal and WordPress integrate well with tools such as Pardot, Salesforce, Personalize & Acquia Lift, MailChimp, Hubspot, Campaign Monitor, Automatr, Wildfire, Eloqua, Marketo, Silverpop, Sharpspring, and Constant Contact.
We strategically design for, implement and optimize marketing automation platforms in order to drive business value and allow your marketing team to be more efficient.
We understand Sales and the reciprocal link to Marketing. We understand advanced lead generation, data mining, prospecting, outbound sales, retargeting, remarketing, and various automation and templated solutions to engage with custom and targeted audiences by integrating data among disparate systems using tools like Segment.
Your website is a key driver of Sales-Marketing integration, and we're here to help you with the requisite infrastructure and processes.
Social media & social CRM
- Social media campaign creation, management and maintenance
- Social CRM implementation, training and/or management
- Sentiment analysis and tracking
- Conversion campaigns tied to social media
- Social advertising and targeting
- Website social media integration
PPC campaign creation and management
We help you create an intelligent spend that doesn't waste your money.
We are able to provide you the full picture of PPC that other less-technical agencies cannot:
- Don't throw away ad traffic on a website that does not convert visitors into leads!
- Don't spend money on ads that are not targeted and optimized!
We are passionate about successful implementations of PPC campaigns that take in a holistic, long-term view of both the web property and the ads.
We are most skilled in Google Adwords, but have worked with several other platforms.
Ad network design & management
Does your site receive a lot of traffic? You could be selling advertising space.
Do you want to advertise across a targeted network of relevant sites? We can help with that, too. We will design and implement landing pages, the ads that drive traffic to those landing pages, and then optimize the landing pages for conversion.
Origin Eight developed a completely new website for HelpSystems, a corporation trusted by some of the world's most respected companies. The project included a redesign of information architecture that centralized all the company's brands and services together seamlessly into one site. Another primary goal was to structure the site for ease of use for content admins.
Origin Eight developed two visually appealing Drupal 8 websites for a canoe and kayak paddle manufacturer's brands: bendingbranches.com, featured here, and aquabound.com. Both sites were built for an eCommerce phase-in. Our work included a fully-responsive design, mega menu implementation, integration of an external dealer locator, and content migration from a legacy site. Web traffic from organic search jumped significantly with the launch of the new site.