Our team of industry experts will put together a hand-crafted analysis report on your website's opportunities for Digital Impact Optimization (DIO), with honest & upfront feedback, including the following:
Technology & site performance audit
First we take a look at the underlying technology that your website is running on, and see if we can free you from expensive vendor lock-in or save you money in the long-run by suggesting alternative platforms or hosting providers. We then look at site performance and speed, suggesting opportunities for improvement and how this may be a bottleneck for your business.
Growth opportunities: Existing traffic
Are there opportunities for improvement in the structure, layout and design of your site that will increase "conversions" or valuable site visitor activities, which in turn can dramatically impact the growth of your business? Involved in this analysis is whether or not a site visitor can quickly and easily understand what it is that your company does right away so that they do not "bounce" or abandon your website.
Growth opportunities: New traffic
How important is your website as a sales engine for your business? If you are like most companies, it's extremely important. We take a look at best practices for generating new traffic and report on anything glaring.
Usability, Design and Performance
We run through a checklist to look for basic usability flaws that may be affecting your online presence & growth engine. What are the opportunities for improving your site's performance, and where is it lacking? Site performance directly effects your rank in Google search results, bounce and conversion rates.
We use best-in-industry tools to report on your Search Engine Optimization (SEO) performance, or how well you do in search engine rankings such as Google and Bing. We also report on any structural issues with your website(s) that may improve your rankings.
Ad & marketing opportunities
For those web sites who spend advertising dollars on the web (i.e. PPC / pay-per-click), we have a way to take a look at your spend and provide reporting on it as well as your success rate based on competitors. We also report on online marketing opportunities specific to your business and market vertical.