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Blog entries related to digital marketing

How To Choose The Right Digital Agency

Many marketers have been burned by agencies before. When it comes to web design and development, we've seen so many "beautiful disasters" –- brochureware that looks gorgeous but is either technically unmaintainable, unreliable in terms of meeting business KPIs and desired results, or both. When it comes to digital marketing, we've seen luscious email campaigns and landing pages that just don't convert, and fabulous websites that bring in minimal traffic.
How To Choose The Right Digital Agency

Optimizing search for an increasingly voice-driven world

It's 2004, and Facebook has launched. More than likely, Facebook was not on your radar as a growth tool for your business. Knowing Facebook's success over time, I bet you wish it was. Today, it's hard to cultivate a following on social media without spending a ton of money. I can't take you back in time, but I know of another way that you can grow your business following. The method I’m referring to is optimizing your content for voice search.

Microphone

Twin Cities Drupal Camp talk: "Change your customer's behavior with a brain-based, data-driven approach"

This talk was presented by our CEO, Seth Viebrock, at the 2018 Twin Cities Drupal Camp. The title of the presentation has been changed.

When we say we “optimize conversions” it doesn’t really get at the heart of what we’re doing – we’re changing customer behavior. We’re also learning about deep, emotional values that our customers possess. While there are many qualitative means to this end, there’s a ton of data that’s quicker to obtain and more readily available when we just don’t have the time, budget, or precision to delve into qualitative studies.

Change your customer's behavior

An Optimizer's Guide to Life: A Mindset that Transcends Digital Marketing

We all have those days. You wake up, go through your morning ritual, go to work, and do the typical tasks of the day. It’s almost the same thing you did yesterday, and you have a constant feeling of déjà vu. It feels like you’re going through the day on autopilot, and the monotony is killing you. You may feel like making some big changes in your life, but you also might have been burned by taking risks in the past. Because change is scary, you keep going through the motions even though things are just alright the way they are, but not really great.

Mindset

Content Overload: It's necessary to articulate value quickly and efficiently

I want you to take a second to imagine how much content you see in a day. From your mobile phone, to your laptop, to the TV at your favorite coffee shop, information is everywhere. The sheer amount of content that is available to us is overwhelming, and we do our best to ignore most of it. Occasionally something does catch your eye, but even then, it’s rare for you to read or watch it in its entirety. Think about it, even when you see a post in your news feed, you may like it or share it without reading it all the way through.

Content is everywhere!

Lean Thinking Applied to Digital Marketing Agencies: Article #1

The core idea behind lean thinking is maximizing customer value while minimizing waste, or creating more value for customers with fewer resources. It comes from the manufacturing industry in the early 20th century, stemming from Toyota's innovations (who borrowed from Ford's first attempts), but is now applied to many industries worldwide. Check out lean.org for more information.  

Lean Thinking Applied to Digital Marketing Agencies: Article #1

"Optimizing Drupal for Digital Marketing" talk at Twin Cities Drupal Camp

Digital Impact Optimization™ is all about getting users to act – whether it's getting them to your website via search or paid advertising in the first place, or, once they arrive, getting them to take desired, valuable actions and follow important journeys on your website, such as filling out the "contact us" form, purchasing a product, and the like. 

Seth at Drupal Camp Twin Cities

Simple Steps To A Social Media Strategy

Social media is an indispensable marketing/communications tool for organizations that want to build their businesses and get to the next level. It has become the primary channel to find, and connect with users/customers, and, far beyond that, it can bring you closer to the customer for more personal interaction, helping you build and extend your relationship over the long term. 

Social Media Icons