An interesting case study for which I did and very quick, high-level heuristic walkthrough. I'm still not quite sure what this company does in its entirety, but I do know they have a good amount of traffic and ad spend that are being wasted. They could be making exponentially-more money from their website if they would invest time in optimization.

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An Agile Approach to Better Websites and Digital Marketing

How can you better meet your marketing and business goals in a way that's low-risk and based on actual data?