In this website analysis I take a look at a used car dealership site, using tools such as an artificial intelligence heatmap and gaze plot, shown below. I'm looking at value proposition, the five second test, navigation, usage of image carousels, and social proof -- all concepts that drive revenues and are in general critical pieces to plugging digital marketing funnel leaks.

 


 

14f6ae90-8dd7-4a0e-ada1-1c4ad905160c_heatmap.png
14f6ae90-8dd7-4a0e-ada1-1c4ad905160c_gazeplot.png

 

 

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An Agile Approach to Better Websites and Digital Marketing

How can you better meet your marketing and business goals in a way that's low-risk and based on actual data?