Struggling to Generate High-Quality B2B Pipeline?
Most B2B lead generation is outdated and plagued by:
- Low-quality leads
- Cold calling, resulting in low-converting and time-consuming sales opportunities
- An expectation that leads will just fall out of the sky
- Overpromising and underdelivering
- Lack of transparency
- Unpredictable lead flow
- High cost per-lead
- Unideal customer profiles
The Modern Solution
Modern B2B lead generation isn't really lead generation at all — it's actually pipeline generation, which results in real, tangible revenue growth. Essentially, we build revenue engines that pay off in the short term but really start building major business and pipeline growth in the long term.
If you sell high-ticket products or services and have a complex sales process, it's easy to be tempted by lead generation services that promise leads (and sales) immediately. In reality, today's B2B buyers are smarter, and they don't want to talk to salespeople. Cheap, short-term solutions will lead to the same subpar results, and they are usually a waste of your time and money.
Our solution provides:
- Account-based marketing (ABM) strategy and implementation
- Sales process consulting
- SDR coaching
- Transparency
- Stable, high-quality lead flow
- A recurring revenue engine rather than per-lead pricing
- Targeting your ideal accounts
- RevOps + revenue team unification
- Remove silos from your teams
Outbound Pipeline Generation
This is paired with outbound services that generate pipeline, increase lead volume, and improve deal closes from existing outbound efforts.
Proven Process
We follow a proven process to deliver multi-year growth every time. This process is flexible based on your needs.
Inbound + Outbound
Every high-growth company has a solid mix of inbound and outbound go-to-market strategies. We pair both methodologies to drive higher lead volumes.
Growth Machine
You need a strong inbound machine to provide fuel to your outbound efforts, such as inbound leads, company IP address identification, and retargeting audiences.
O8 B2B Pipeline Generation Services
O8’s holistic pipeline generation process matches modern B2B needs for complex buying processes, combining the power of digital marketing and sales:
- Buyer personas and ideal customer profile (ICP) definition
- Buyer-focused messaging and asset development
- Growth marketing
- Demand generation
- Search engine optimization for inbound
- Paid advertising and media buying
- ABM campaigns
- Lead nurturing and scoring
- Sales and marketing automation
- CRM configuration, dashboards, and reporting
- Unique value proposition development
- Revenue Operations (RevOps)
- Go-to-market strategy
- Sales consulting and pipeline analysis
- Outbound pitch creation
- LinkedIn organic and thought leadership strategies
- Automated LinkedIn outreach campaigns
- Sales coaching and fractional sales leadership
- Outsourced SDR
- Appointment setting and "warm" outbound calling (in select instances with a carefully-defined strategy, often paired with ABM)
We have a partnership with Deal Force who does pay-for-performance appointment setting. However, their success rate depends on the quality of your messaging, offer, ICP parameters, and sales process.
The Lead Generation Approach
No matter where prospects are in their journey, we use the following tactics in a repeatable manner to meet their expectations and reinforce your lead gen strategy.
Lead Awareness
Combining digital marketing strategy, expert ad targeting, and proven inbound marketing and conversion techniques to grow your business.
Lead Nurturing
Building trust in your products, services, solutions, and expertise through carefully crafted strategic content, events, and experiences.
Lead Scoring
Collecting, collating, and analyzing data to extract key insights on the most valuable leads to pursue while continually fine-tuning persona profiles.
Lead Conversion
Conversion Rate Optimization (CRO) using top-of-the-line tools and cutting-edge neuromarketing techniques to turn your website visitors into generated leads.
The physician recruiting ads are providing us with 5-6 physician leads a week. Thank you for the expertise, it's working better than expected.
Why Brands Choose O8 For B2B Lead Generation Services
O8 has been driving predictable growth for several businesses in diverse markets and verticals for over a decade. Beyond being enjoyable people to collaborate and work with, there are a number of reasons clients continue to work with O8, including:
- Commitment to providing measurable results
- Strong partnerships with marketing automation vendors
- Fractional model to support your in-house teams
- A holistic approach to growth and DIO framework
- Work prioritized for the highest positive business impact
- Transparent project management
- Expert collaboration and knowledge transfer
- Helping you maintain complete control of your data, platforms, and assets
- We don’t lock you into long-term contracts
- Nimble, agile, and offer aligned solutions rather than bloated deliverables
- Avoiding cookie-cutter solutions. We deliver fresh ideas and an approach that’s unique to your business
Lead Generation Vs. Demand Generation
While similar, generating leads and creating demand are two different inbound marketing tactics that work toward distinct but closely unified goals.
At the top of your funnel, demand generation is a strategy to build your brand identity and reputation, creating a foundation of loyalty, trust, and education for long-term success. Lead Generation, however, focuses on capturing interest and targeting buyers to drive sales conversions in the short term.
An underlying truth and key to success is that ultimately demand generation must generate leads, and the separation between the two strategies is artificial. Fewer leads will convert if your messaging, design, or other brand attributes are suboptimal, and so too will you have fewer leads if you generate less demand. We help you strike the delicate balance between the two, always prioritizing highest-impact strategies and solutions that will generate leads sooner rather than later.
Portfolio
Ready to Learn More?
At O8, we take the time to listen and align strategies with your team before filling your pipeline with new leads.
These are the steps we will take to get the ball rolling:
- Learn: Review what's working and what's not with your system.
- Assess: Discuss areas of opportunity for improvements.
- Plan: Present learnings and a plan to implement suggested improvements.
- Review: A project summary with critical next steps is delivered for review.
